Designing for Growth: 5 Keys to Innovation

Jeanne M. Liedtka and Randy Salzman10 Apr 2017

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© Photo. Darden School of Business

page_icon_30px Link to article: 5 Keys to Innovation

When Jeanne and her co-author, Tim Ogilvie, published Designing for Growth: a design thinking tool kit for managers in 2011, few corporate and public leaders had heard about the qualitatively oriented problem-solving methodology called “design thinking.” Liedtka is an expert on the hot topic of design thinking and how it can be used to fuel innovation and organic growth.

Liedtka’s most recent books are The Catalyst: How You Can Lead Extraordinary Growth (named one of Businessweek’s best innovation and design books of 2009), Designing for Growth: A Design Thinking Tool Kit for Managers (winner of the 1800 CEO READ best management book of 2011), The Physics of Business Growth(2012) and Solving Business Problems With Design: 10 Stories of What Works (2013). Her upcoming book, Design Thinking for the Greater Good, studies design-led innovation projects in government and social sectors.

B.S., Boston University; MBA, Harvard University; DBA, Boston University

Professor Liedtka teaches in the Executive Education programs Design Thinking for Innovative Business Problem Solving and Design Thinking for Innovative Problem Solving: A Step-by-Step Project Course (online).