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IDEO CoLab Co-Managing Director Joe Gerber, explores the world of business prototyping. In his early days as a Business Designer at IDEO, Joe noticed that experimenting and prototyping were an essential part of IDEO’s process and became curious about prototyping something complicated and abstract like a business. Applying the design approach and philosophy to new business ventures with techniques like prototyping creates a clearer path forward.
We’re all about rituals at IDEO. They’re part of our cultural DNA. In this lesson from our design leadership course, Leading for Creativity, Tim tackles how you might create a culture of creativity through designing rituals for your team.
In the case study outlined in the video below, see how IDEO worked with the Chicago Fire soccer team to inspire fans and increase attendance using the power of storytelling.