Innovation: Can it be reduced to a process?

Helen Walters on the persistent problems with design thinking, and the attempts to graft its processes onto businesses. Rumours of the failure of design thinking appear to have been somewhat overblown.

At the recent Design Research conference in Seattle, the consensus reportedly held that whether or not you like the term, design thinking is here to stay. At a recent panel discussion in New York, “Design Thinking: Dead or Alive?” it was hard to find any of the speakers (of which I was one) quibbling with more than the fact that it wasn’t a very interesting question.

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