Empathy Maps help to rapidly put your team in the user’s shoes and align on pains and gains — whether at the beginning of a project or mid-stream when you need to re-focus on your user.
“The idea of using design thinking as a learning method is based on teaching them a method to generate their own answers to the problems they will face in the future, instead of teaching them to memorize.”
A significant challenge for much local government is understanding what constituents want and need. The top-down approach that many agencies employ can create a disconnect between services and who’s being served.
If we want design to be at the core of the business, we need to know how to evaluate its maturity.
Cambridge, Massachusetts, is home to some of the most brilliant minds in the world at both Harvard and MIT. Ideo’s studio is right in the middle of these two institutions and is harnessing the location’s brain power in its design.