A Designer’s Guide To Brainstorms That Are Actually Useful
A significant challenge for much local government is understanding what constituents want and need. The top-down approach that many agencies employ can create a disconnect between services and who’s being served.
Enter Public, a new nonprofit that wants to bring the tenets of good design to local governments. The idea is that by approaching government bureaucracy as a design problem, agencies can better learn what their constituents want, and then design successful programs based on those insights.
Read article: Reshape Local Government
Up to 50 percent of all neo-natal deaths in the developing world occur within the first 24 hours of delivery, largely the result of inadequate access to healthcare and precarious conditions for mothers at birth. Because survival chances increase if the baby is not born premature, malnourished or underweight, frog’s solution supports the mother from the start of pregnancy through the gestation period and after the birth.
frog was asked by Bill Gates, a guest editor for Wired magazine’s December 2013 issue focusing on lifesaving innovations, to design a prototype for a comprehensive solution to improve neo-natal care for the developing world.
frog Design’s Turi McKinley sits down with GLG (Gerson Lehrman Group) to discuss problem solving, design research, and answering tough questions during the research phase when designing a product. In her role as the leader of Frog’s design research practice, Turi uses GLG expert interviews to help her team learn about new industries and develop an empathy based approach to users when designing a service.